ASK Telemarketing predictive dialer case study: Amcat software improves Political Marketing Call Center Efficiency

ASK Telemarketing - Political

ASK Telemarketing (Advanced Sales Knowledge), located in Montgomery Alabama, provides call center marketing activities for political campaigns as dictated by election cycles. ASK asked Amcat to increase its outbound contact capacity quickly to meet demands of multiple political marketing campaigns. Additionally, ASK required different types of messages delivered via the software technology.

Problems

Needed to increase contact capacity very quickly.
Campaigns required three types of message delivery.
New campaigns required agent scripting to be easily and quickly created and modified.

Implications

If capacity could not be quickly increase, business would be sacrificed.
Software flexibility was critical to meet changing demands

Solution

Amcat customer contact management solution with predictive dialing.
Scalable Amcat solution was able to be quickly ramped up to meet new capacity demands
Web-based agent interface allows managers to build new customer tailor agent scripts and modify them as needed.
Amcat dialer provided three messaging types:
Live Fronted Messages: agent speaks to the constituent and asks permission to deliver an automated message.
Live Scripted Messages: agent talks with the individual and provides a complete political message with the person called.
Background Answering Machine Delivery: automated messages are left on an answering machine.

Result

Increased profitability with new political business
Completed almost 2 million contacts in short time span
Successful marketing campaigns for appreciative clients