Cerebra

Problems

• Wanted to lower fundraising costs.
• Increase capacity and productivity with lower labour costs.
• More effectively manage data.
• Integrate with existing databases.

Implications

• Cerebra wanted to increase productivity and efficiency in call center operations while lowering costs.
• Savings would be passed on to new charity work.

Solution

• The Amcat solution provided extensive productivity gains quickly.
• Integration with Cerebra’s Supporters Management System containing over 1 million records.
• New campaigns can be set up and modified within minutes.
• Additional benefits include ease-of-operation, cost effectiveness, effective data management, extensive reporting and analysis tools, and integrated call recording.

Result

• The Amcat system has revolutionised the Cerebra organization according to their managers.
• Income from one charity campaign increased over 50%.
• Links to Websites allow agents to always have accurate information.
• “Over the next year, we expect ten-fold return against the original investment” according to David Irish, ITC head.