Mortgage Finance Gazette Amcat talks about 'Creating Loyal Connections'

Mortgage Finance Gazette (March 05)                                          

By Dudley Larus, VP of marketing at Amcat

"Creating loyal connections"

Amcat’s Dudley Larus explores the role of contact centres and the strategy that lenders

should employ now that the door on cold-calling has efficiently been closed and the

market is experiencing a slowdown in new business.

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Mortgage Finance Gazette March 05