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’Practice Makes Perfect’ - Marketing Direct

As appeared in the Saturday, July 01, 2006 issue.

Call Centres need to become more customer focused as the regulator cracks down on silent calls and fines those who persistently abuse the rules. But what are contact centres doing to measure and improve their best practice?

 

With comments from Amcat's Dudley Larus...

 

For full article click PDF below:

 

Marketing Direct



 

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