Helping our customers and the industry comply with new UK regulations for outbound contact
Noble-Amcat is committed to the continual improvement of the quality of telemarketing standards in the UK. As a supplier of customer contact technologies and an active member of the Direct Marketing Association (DMA), Amcat strives to help its clients adopt and implement best practices for customer contact.

The New Regulations
In the first quarter of 2006, Ofcom implemented new regulations that specify how automated outbound customer contact systems must operate. The new regulations were formulated after extensive research by Ofcom and a commentary period that included the public and manufacturers. The regulations are very specific and can be reviewed at the following link:
http://www.contact.dma.org.uk/Downloads/Ofcom_statement.pdf
Amcat Experience
With similar laws in existence in Canada and the U.S., Amcat has significant experience in providing clients with the software necessary to effectively operate an outbound call centre in an environment that is compliant and reasonable for both the operator and public. Amcat software is fully tested and compliant with all UK regulations. It operates extremely well, is highly productive and successful within the regulations and is easily attainable.
The first outbound system to be tested compliant!
Amcat software has been tested by the prestigeous independent laboratory, CT Labs and Amcat software has been found to be fully compliant with UK and international regulations.
What Amcat is doing to help
Amcat is working with its customers in educational seminars and through direct contact to discuss the new compliant environment in the UK. Becoming fully compliant is only partly about technology. A primary element is to create an organisational structure where compliance is a driving force within a company's marketing and service efforts. These efforts include training of employees and representatives, keeping records and assigning responsibilities. When this is done, compliance can become a competitive advantage for your organisation.
Amcat activities include:
- Ensuring that all Amcat customers are operating with the latest compliant software
- Educating customers on proper operation of Amcat software
- Providing guidelines on how to implement a compliant organisational structure
Pre-qualify records against the TPS
TPS compliance capabilities are a standard feature of Amcat software. Our software includes a master Do Not Call tool and the ability for agents to add names in real time.
Helpful Links
For more information about regulations within the call centre industry:
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