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Computer Telephony Integration

Computer Telephony Integration (CTI) is a critical part of any well-managed contact centre and is an integral element of the Noble-Amcat Contact Centre Suite.
Noble-Amcat call centre products are CTI based software solutions with the following features and benefits:

CTI Key Features

  • Screen-pop – CTI draws on existing database records to populate the agent’s script with relevant data about the caller.
  • Synchronisation – The agent receives voice and data in unison.
  • Caller Line Identification – CLI enables the system to identify a caller and reveal relevant data to the agent.
  • Interactive Voice Recognition – IVR Self service software systems support large volumes of contacts without requiring costly agent resources.
  • Data capture – CTI allows data to be displayed in addition to the capture and storage of further data.
  • Multiple data sources – Data can be interrogated from various sources including contact centre databases, any database accessible through the corporate enterprise LAN or WAN, mainframes or mini-computers, the Internet or corporate intranet.
  • Tailored campaigns – The data that populates the agent’s screen pop can be selected according to the campaign requirements.

Solution Benefits

  • Increased productivity & efficiency – Effective management and use of data.
  • Knowledgeable agents – Agents can anticipate and react to customer requests without lengthy delays to retrieve relevant data.
  • Agent control – The agent can control the flow and pace of the contact.
  • Reduced ‘talk time’ – Less time spent taking and wrapping-up individual calls.
  • Instant data – Data is provided instantly when transferring calls between two agents.
  • Personalised data displays – The Contact Designer allows users to create data displays and software scripts tailored to individual campaigns.

A Closer Look

CTI is the marriage between computer and telephone through synchronisation of the voice and data elements of a contact. The ability to effectively manage and use data is essential to improving the productivity and efficiency of interactions and reduce call centre agent transaction time.


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